Hello, this is William Mattox, Founder and CEO of Grass Hopper Lawn Care of Alexandria, LLC (Grass Hopper Lawns - Louisiana). Serving Cenla Strong Since 2008!
Here at Grass Hopper Lawns, we understand that price is a big part of the buying decision and want to be open and transparent about our pricing structure. It is uncommon in our industry to share this information, but I believe being transparent we will earn the trust of our Customers, employees, and community. We have nothing to hide and want to give our Customers ALL the information they need to determine if we are the right fit for their landscaping project or maintenance.
With that being said, WE ARE NOT THE RIGHT COMPANY for some Customers. We have standardized pricing on the services we perform. We know exactly what we need to earn in order to create a sustainable business that can serve our Customers far into the future. We are definitely NOT the lowest price in town, neither are we the most expensive. We are constantly looking for ways to improve our efficiency within the company in order to remain competitive and give our Customers the best price possible.
I have worked in this industry for over 11 years. I have spoke with thousands of homeowners about their lawn care and landscaping needs. Occasionally, people are distraught when they receive their price quote and find that the estimated cost of the project is much more than they had anticipated. Their question is "Why is this so expensive and how did you come up with this price?!"
I understand your frustration.
I want to answer the most common questions I have heard when it comes to our pricing at Grass Hopper.
#1: "Why is it so expensive?"
I understand that customers must work within certain parameters of a budget. For this reason, I understand the perplexity when a seemingly small landscape project costs a couple thousand dollars, when they could do it within 3-4 days on their own.
We will absolutely be more expensive than an uninsured, unlicensed landscaper that isn't bonded with the state, does not pay sales tax, or pays their employees under the table. Then again, if a worker gets hurt on your property while they are working on your property, you could be liable. Then again, under-the-table employees tend to be less reliable, trustworthy, professional, or courteous. Then again, an unlicensed company not paying sales tax will eventually go out of business and you will be stuck trying to find another service company. I think you get the point...
Unemployment insurance, workers liability insurance, general liability insurance, and payroll taxes are just a few of the added costs that we incur to make sure we are here to serve you for years to come.
There is a lot of overhead we must pay to make sure that we can serve our Customers quickly and effectively.
We provide paid training for our staff where they learn landscape techniques and hone their skills to make sure they do their job with the highest level of professionalism, quality, and safety possible. We have weekly Tailgate Safety Meetings.
We have implemented the highest grade software system for our crews, office, and Team to communicate on so that we can pass information accurately and efficiently to our Customers.
We make sure we keep your billing information and credit card transactions safe and encrypted. This all costs money and we cannot afford to provide this elite level of service if we price our services far below industry averages.
Everyday, I am asking our Team "how can we be more efficient?" or "what is the most efficient route to deliver materials?" To say that we are OBSESSED with efficiency would be an understatement. The reason? We want to pass those savings on to you, the end Customer and make our services affordable to as many Cenla residents as possible. Which leads me to the next question I am dying to answer!
#2: "Is the owner trying to get rich off me?"
Well, I am the owner so let me tell you directly. I give my paychecks back to invest in the future of the company. You can confirm this by asking any of our Team members who have seen the financial statements and reports. (Yes, our front-line employees know exactly where the money goes and what our goals are). I am building the company and (most importantly) the Team for the long-term... and that takes a lot of money. It is very important to me that we retain our Team members and give them year-round work. We strive to not layoff our employees during the Winter when work gets slow. The compensation and benefits we offer our Team is 10-30% higher than our industry average. Why does this matter? We don't have massive turnover. You will see the same staff on your property, year after year. You can expect professional staff members on your property that have had to pass drug tests and background checks.
We want to make this a place where Team members can make a career and provide for their families. This is more than just words, it takes a financial commitment on my part to make sure the company is profitable enough to offer middle-class earning jobs. We will have a long way to go before I am happy. But we have a great Team!
I am not doing this because like volunteering my time or need to work for free. I am doing this because it is good business. I know that economies changes, markets and industries change, but if I can build a solid Team of professionals... we will be unstoppable! Our ambitions are high, we know our goals are audacious, and we have big plans for Grass Hopper Lawns and what we can do as a Team. Our Team is diverse ... and together we are trying to change the landscaping industry.
I hope this answers your questions. I look forward to doing business with you and giving you an "GHLawns Experience."
If you have any further questions please do not hesitate to connect with me by Phone or emailing.
Founder and CEO